Bridge the gap between technical ideas and engaging communication
See What My Clients Say
Is It For You?
I help businesses and professionals looking to optimize their communication and design practices for better user engagement and business success.
My Primary Focus: Innovative small to mid-size businesses in tech and urban planning sectors. Both are areas of my great interest who, I believe, have a great potential to change the world
But Also: Businesses and professionals in any industry or non-commercial field seeking to make a meaningful change and looking for help in streamlining and automating communications with their audience
You want to
- Create content and design that effectively communicate your value and engage your audience
- Explain your complex product in a simple engaging way to your ideal prospects
- Automate and optimize your marketing communications to make it efficient
- Have means to check if you are on the right path
Then read on! Or just contact me now
How I Can Help
Make Your Visitors Convert
Optimize your message to make it clear and convincing
- speak your prospects "language"
- show benefits that matter
- justify your price
- demonstrate your credibility
- show how you are better than your competitors for your right people
- on your website
- in your ads
- in your presentations
I have helped a number of my clients to do it and will be happy to help you!
You: share with me all that you know about your ideal clients.
Me: help you put it into a convincing "story" and map it to your website, ad, or presentation.
Next steps: we monitor your data and make adjustments based on real visitors behavior.
I use: Inbound Marketing, usability principles, social psychology and psychology of attention, my own experience working with different kinds of businesses for more than 15 years.
See here some examples of expressing a value proposition on my clients websites.
Inbound Marketing. It's All About Your Customers
- looking at the world through your customers' eyes
- find your prospects' need and cater to it
- make sure this need is real
- check your data often to make sure you are on the right track
- talk to your prospects at the moment when they are ready. Or create this moment
- small iterative improvements: check your data - improve - check your data - make adjustments - proceed with this cycle on and on getting better results at each step
Inbound marketing approach was first formulated by HubSpot founders and then developed by many others.
It takes some effort to start and get going since we are "hardwired", as human beings, to talk about ourselves and trust our "guts" instead of checking data every minute. But once you get the process set up and stick to it - it works! Proved by many successful examples including my clients.
Get in touch to discuss your case here
Inbound Marketing Certified
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In particular, Inbound marketing (aka attention to your audience's needs) and action-oriented approach can help you with tasks like:
- Bring your website conversion potential to its maximum (see here how I can help)
- Improve your email open rate and click rate (have done that)
- Define your niche more precisely
- Connect with people who might benefit from becoming your customers or partners but don't know it yet
- Explain advantages of your solution to non tech-savvy prospects
- Build credibility with your audience
- Stand out from competitors
- Explain things to diverse stakeholders
Your Data is the Key. Know if Your Strategies Work
Planning a new campaign and worry if it will work as you hope?
Want to know if your marketing approach is optimal or if your priorities are set right?
Want to get more insights of what else you can do?
Data is what you need to use. Here are some categories of data that can help you answer your questions:
- Google Analytics.
- Your marketing system or CRM reports - you might already have a lot of useful data there
- Your email reports
- Heatmap tools data
- Your ad campaigns stats and reporting
- Your social network page or group stats and insights
Use this data to plan your campaign, learn better who your audience is and how to approach them. Once you've launched your campaign, check your data often to see how it goes. Runs small experiments before making a big move.
All Things Digital
Marketing and sales automation tools. CRM, data monitoring tools - all that will help you be more efficient
- HubSpot is a powerful tool designed specifically to support inbound approach. Supports marketing, sales, marketing and sales alignment, service helpdesk with easy information exchange with marketing and sales, some basic billing / invoicing. Has multiple plans, starting from free to comprehensive all-customizable enterprise portal. I can help you design effective HubSpot setup for your needs, decide which HubSpot plan will work best for you, help your team to start, set up your automations, integrate with other tools you use or need. Get in touch here.
- Keap / Infusionsoft started as sales automation and billing software in early 2000s, then added easy-to-use CRM, email marketing and marketing automation tools for small businesses. Has elaborated support for billing and tracking orders. I've got to work quite a lot with it for some of my clients recently - so if this is the tool of your choice and you need help - contact me.
- Your website. I have consulted a number of customers to help them make their website clear, attractive, and facilitate their visitors path to a desired action. Check some results here.
I'll be happy to review your website to see if it follows visitor engagement best practices and find some low-hanging fruits to improve immediately. Contact me here.
Then, to optimize further we, of course, wil need data. - Google Analytics provides you with statistical data indispensable for understanding where your visitors come from, who they are (in statistical sense), what works and what doesn't on your website and in your promotional campaigns. If you need help in setting up Google Analytics or makeing sense of your data - contact me.
- Heatmap tools, like Hotjar, allow you to observe actual visitors behavior on your website and find useful patterns. Like in many other cases, one will never seize to be surprised as they start looking at what people really do. Can give you a bunch of useful insights of how to improve your site conversion and eliminate obstacles on your visitors path to your goal (like, when they just don't get to the part of a page where you expect them to convert). Contact me for help with installing heatmap tools on your website and utilizing the collected data.
- Google Ads is a good tool from inbound (and effectiveness) perspective, since you are trying to catch your potential leads right at the moment they are searching for something close to what you can offer.
- Facebook Ads can also work if your audience is on Facebook and you succeed in making them eye-catching and relevant. An advantage of social network advertising is that you can target your audience quite precisely by their demonstrated interests. Then you can drive them to your website, your offer or your Facebook page or group to nurture them further.
Contact me if you need help in setting up your ads campaign or thinking over a workable strategy. - Artificial Intelligence Tools can help you save your team's effort and bring in the knowledge accumulated by humankind that is not immediately available within your team. Can be used in such tasks as content creation, improving your ads, summarizing a bulk of information and much more.
I am still exploring the capabilities of this emerging technology myself (one of the conclusions so far is that it's really important how you formulate your request) and will be glad to help you save money and get better results using AI.
Contact me here to become one of my successful cases!
I am the One Who Finds a Solution
- leading a much needed redesign of a software project that everyone else was aftaid to "touch"
- finding an optimal digital marketing tools configuration for my clients' needs
- planning a website for a specific niche
- making a highly professionally diverse team work together
- running new tools and setting up projects from scratch
- and more...
I am naturally "tuned" to working on problems that many find difficult. Having a psychological type (E/INTP) that feels reasonably comfortable with uncertainty and gaps in information, can think "out-of-the-box", can work without firm guidelines and instructions when no can be found, I can look for and successfully find a solution in situations that others may find stressful. I trust facts and always check my hypotheses.
About Me
During my career I’ve got knowledge and experience in various domains, such as software engineering, coordinating teamwork, managing client-oriented projects, marketing and inbound marketing, company web presence, making a highly professionally diverse team work together, urban and public participation projects. I have worked, both as inside team member and outside consultant, with businesses of various sizes, from international corporations with strict rules and documented practices to several-person teams of extreme flexibility, as well as with non-profit organizations and projects. Right now in my professional activity I concentrate on supporting businesses and non-profits who are interested in improving their marketing with inbound approach, use data to guide their decisions and digital marketing tools for better productivity.
I got my master degree in applied mathematics in 2004 and since then have used my knowledge in computer programming, project management, decision making and research. Math is extremely useful 🙂
I am inspired by all things technological and futuristic, yet people-oriented. Have a long-standing interest in urban development and community growth. Care about the environment. Dedicated public transport user. And yes, I am also an artist – but this is a different story 🙂
See more on my experience and recommendations on my LinkedIn page here or contact me here.
Other things you might be interested in
Remote working - risks and troubles and how to overcome them. Part 1 - for managers
Lessons learned from my years of managing remote teams. See the article on LinkedIn.
Remote working - how to make it work for you. Part 2, if you work from home
If you have to work from home yourself, even without any primary intention to do so. See it on LinkedIn.
